乾燥野菜ブランド OYAOYA Dried vegetables brand OYAOYA
branding, graphic, package,

Art direction, Design, Photo_Takashi Kuroyanagi
Design_Ayano Yamaura, *Akira Mima
Copywriting_*socko
Client_OYAOYA

*external staff

規格外野菜を用いた乾燥野菜ブランド OYAOYA のネーミング、アートディレクション、ロゴデザイン、パッケージデザイン、ポスターデザイン、商品コピーディレクション、SNS・パンフレット用写真撮影を担当。
京都近郊で廃棄または格安で加工されていた規格外野菜を乾燥し、濃縮された旨味と豊かな栄養を表現した鮮やかなパッケージを与えることで新たな価値を創出。
食品ロスと地域農業存続の課題に向き合う。
ブランドロゴは畝で芽吹く種子を表現している。
カバーラベルは不揃いな野菜同様、商品ごとに多様な色柄が現れるよう印刷色と割付を工夫した。

Naming, art direction, logo, package, and poster design, product copy direction, and photography for social media and pamphlets for OYAOYA, a dried vegetable brand using oddly shaped vegetables produced in Kyoto.
With our playful and vivid packages, we aim to restore the value of Oyaoya’s dried vegetables. Even though these vegetables are rich in flavor and nutrition, they are usually disposed or cheaply processed only because of their unconventional shapes and sizes. With this brand, we want to raise awareness for the issues of food loss and the survival of local agriculture.
The brand logo represents seeds sprouting in ridges. For the cover label, we developed a printing and layout system that allows us to produce a variety of compositions. Therefore, each product has its unique color pattern – just like the diverse shapes of the vegetables.